Part 2 of 2: Capturing and Editing Better Product Photos for the Internet
As we discussed in Part 1, product photography begins before you even pick up the camera. Great compositions rely on dynamic product styling, which can only be successful with some understanding of your brand, products, and target market. Once you have the perfect composition, you can move on to the technical part: product photography.
Taking Great Photos
While a DSLR camera is ideal for photographing products (and taking great shots of your alpacas!) the best camera is the one you know and understand. Recent advances in mobile technology mean you can rely on your phone to take decent photos. Regardless of the camera you choose, you can create simple backdrops at home without needing dedicated studio space.
All you need to take good flatlay and seamless photography at home are a few pieces of posterboard, a box, and a some objects you likely have around the house!
1. Flatlay Photography
You may be asking, what is flatlay photography? It is an extremely popular style of photography and one of our favorite techniques at NEAFP. You simply shoot your subject directly from above, with the lens parallel to the object. We used flatlay photography for our Cozy Baby Blanket photo, as well as many of the photos in our 12 Days of Christmas campaign. So, how can you achieve similar results?
Flatlay Photography Tips:
Suprisingly Simple Flatlay Photography:
I took one our Mandala Magnets and put it to the test. Rather than shooting with the photo lights we typically use in the NEAFP photo room, I found a nearby window for some natural light. Using my cell phone (iPhone SE) and some cardstock and tape from my desk, I found I was able to take some decent photos!
Here is my setup, next to a window. You can see that I am looking straight down at the Mandala Magnet. Even unedited, the magnet jumps right off the white background, but we can make it even better!
2. Seamless Photography
Seamless photography is best for objects that stand upright, or can be propped up. At NEAFP, we often use lightboxes made specifically for photographers that provide a seamless background on which we can shoot our photographs. We commonly utilize seamless backgrounds for our sock product photos, using mannequins to ensure that they stand upright.
Seamless Photography Tips:
Suprisingly Simple Seamless Photography:
This time, we moved our cardstock to the wall to create a gentle "sweep" for our Alpaca Keychain to sit on. You can see that the paper makes a perfect background with nothing to distract the eye from your product!
If you’d like something a little more permanent, a cardboard box can be converted into a great seamless lightbox by putting in parchment paper light panels! Even without a cardboard box, you can still make a photography sweep to take product photos.
3. Don't Forget to Edit!
After you’ve taken your photos, it’s easy enough to post them on your website or social media. Taking a few minutes to edit your photos can make a world of difference!
I brightened up the original Mandala Magnet photo in Adobe Photoshop, the leading software for computer graphics editing. I could have also used my phone interface to make simple lighting adjustments, but since I wanted to add the mandalas to the photo background, I edited the brightness and contrast directly in Photoshop.
Although Photoshop is considered the standard in editing software, there are now some great (free!) alternatives available like Pixlr. This web editor is by far the most powerful free Photoshop alternative you'll find. Pixlr is easy to use and has many of the heavy-hitting editing tools that you can usually only find in paid programs.
What now? Take some photos, experiment, and have fun! Combine what you learned about your brand, and then style and shoot some awesome photographs without expensive equipment!
We hope that these Business Resource Blog Posts have been helpful. Is there a topic you'd like us to cover in a future post? Write to us at firstname.lastname@example.org