Although it might seem like yesterday, it has been almost two years since our article “Alpacas are SERIOUSLY Trending!” If you paid any attention to social media, local events, or mainstream news, you probably realized that alpacas are no passing fad-- they continue to captivate audiences across media platforms.
If you didn’t take our advice then, it’s not too late! Alpacas are more popular than ever and as an alpaca farmer, you are in the perfect position to take advantage of the ongoing buzz!
#weddinggoals: Check out more gorgeous photos of Danika Hoo-Fatt's Big Day
Here is a video of what appears to be a widely successful Alpaca yoga event at 313 Farms.
At the recent AOA National Alpaca Show in Denver, visitors could enjoy both alpaca yoga classes and an alpaca selfie booth! Apparently, the selfie booth at the show was so popular in recent years that it wrapped around the building! The more photo-ops you have on your farm, the more potential social media exposure you'll get!
(Speaking of selfie booths, come to our booth at the next show and take a photo with Backpaca Jack!)
So, how can you easily capitalize on the overwhelming popularity of the alpacas online?
If you haven’t jumped on the alpaca social media marketing train, then it is time to consider starting both a Facebook and Instagram page for your farm.
(Looking for inspiration? Check out Good Karma Ranch Alpacas, River Hill Ranch, and Borgstein Alpacas just to name a few! All three post great content often in the form of photos or videos, stay active with their followers, and are smart about tagging content!)
Although they may seem to serve the same purpose, Facebook and Instagram attract two different markets, with some overlap. Facebook's interactivity attracts a slightly older demographic, while Instagram is much more popular with the younger crowd. A Facebook page is a great place to begin, but venturing onto Instagram can bring in an entirely new market of influencers who are more than willing to share your content across the platform.
The key to success on Instagram is not only the strength of your content, but how you share it using hashtags. These hashtags allow for users to find material relevant to their interests. We’ve created a handy cheat sheet to get you started! Next time you share a photo of an alpaca, a product, your farm, or a day in the life, think about adding some of these hashtags to boost your search and get more views!
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