is no doubt that you have put in a great deal of time and effort to
make your business the best that it can be—but if you are skipping out
on making the face of your business readily available to mobile devices,
you could be turning down a whole lot of potential business. An
additional research study shows that 79% of people who don’t like what
they find on one site will go back and search for another site. How
unfortunate is it to lose out on business to other competition simply
due to somebody’s 30-second-long, poor browsing experience? Recently,
Google and other major search engines have begun prioritizing search
results by how mobile friendly the web pages are. As more people access
the web more of the time using a mobile device, it's important to keep
your business on their radar by catering to this growing trend.
NEAFP Note: A Little Thank You & Becoming Mobile Friendly
In case you missed out our latest email newsletter just went out. In September's NEAFP Note we cover:
NEAFP Note: Two Weeks left to Stock Up & Tools to Increase Sales
In case you missed out our latest email newsletter just went out. In August's NEAFP Note we cover:
the course of the past few years, many farms have seen an immediate pop
in sales simply by accepting additional payment methods other than
cash. Less people are carrying large amounts of cash and are
transitioning to using debit or credit cards for the majority of their
daily purchases. With the steadily growing use of card payments, small
businesses are beginning to incorporate not only debit and credit cards,
but gift cards as well, due to their convenience and flexibility for
everybody involved----the buyer, the receiver and the merchant. They are
easy to set up and even easier to spend.
Gift cards are an extremely useful asset for any business, large or small, due to the simple fact that they help enhance what every business aims for: increase in sales. There are always new and creative methods one can come up with for generating extra revenue, but having gift cards available for your customers does much of that work for you! It is estimated that 72% of customers using gift cards are more likely to spend more than the value of the card. People are typically less hesitant to buy a high-priced item at its full price because it is easy to view a gift card as “free money”, making them feel less bad for spending more of their own money in addition. Gift cards are also flexible because they allow the buyer to choose a designated amount based on their budget. They also allow the person receiving the gift card to choose something of their liking, lessening the inquiry of returns or exchanges.
One of the most popular POS systems that small businesses are utilizing now is SQUARE.
Fortunately, Square now offers personalized gift cards offered in
several tiers to work with businesses of any size. As a bonus, these
gift cards also work as excellent marketing tools. Look at it as your
gift card being essentially the same thing as your business card, except
with monetary value, helping to better your business further through
awesome advantage to using Square gift cards is that there is no
additional cost other than the physical cards themselves----no
redemption fee, no contract, no monthly subscription. They are
reasonable in price and very simple to use! Redeeming a gift card is as
easy as taking a debit or credit card through SQUARE. Using gift cards,
or any cards for that matter should be a simple and easy process for
both the customer and the merchant. As our experience shows, the more
options you give your present and future customers to pay for your
alpaca products, the more you increase the total number of transactions
and overall sales revenue.
Not currently using SQUARE to process credit and debit payments? Not a problem! There are a number of other gift card programs that offer very similar features at similar costs----any program you choose will prove to be beneficial in multiple ways, including a spike in sales and brand awareness in your local community at the very least. If you are looking to scope out additional gift card program options aside from Square, check out some of the resources provided below so that you can choose what is best for you and your business for this coming holiday season!
Other program options:
We will be analyzing (& sharing) all the information we collect as resources and articles in future NEAFP Notes!
Please take 2 minutes to fill out our (very) brief survey on Payment Methods!
They are back on the website and ready to ship.
We've just added more color options available in the Knit Hats listed above!
Historically the month of August has always been the hottest and one of
the busiest here at NEAFP. During the dog days of summer we've started
working through this year's fiber harvest and farms have begun ramping
up their inventory for the fast approaching Fall and Winter sales
To jump start the Fall and hopefully bring us all a little break from the heat, we are excited to launch our annual Stock Up Sale!
Let's make this August NEAFP's sweatiest month yet!
We've begun doing small DYE runs of our unlined Alpaca Mittens to offer a bit more color. This first limited batch is available in "One Shade of (Slate) Grey". We've added 3 packs to the website at both Fiber and Wholesale pricing - check them out!
In preparation of our next big manufacturing wave we are cleaning up some odds and ends around the mill. There are two new closeouts added to the website!
We received a small batch of our Basketweave Infinity Scarves that were knit out of our Huacaya Alpaca Yarn instead of the usual Suri Alpaca Blend. They are beautiful and functional in every way but due to us not planning to carry this design in this yarn spec, we are closing them out.
This DK-Weight Yarn is perfectly fine and usable. We are listing it as a closeout due to the yarn getting too much agitation when it was being washed and finished. The extra agitation caused it to become a bit too fuzzy so we have winded it up into yarn balls and are closing it out.
Each Ball weighs approximately 3.5 oz with about 185 yards of yarn.
We are happy to announce the latest addition to our Spindle City Collection: The Granite Headband. This blur like pixelated pattern was inspired by the granite bedrock that makes up Fall River, it's iconic granite mills, and much of the Narragansett Bay.
The Granite Headband is available and ready to ship!
Want to learn more about The Spindle City Collection? Check out our short introduction video:
NEAFP's office and mill will be closed for our annual Summer Vacation during the week of 4th of July.
We will be closed Friday July 1st through Friday July 8th and re-opening on Monday July 11th.
During this week we will not be processing orders so please get your time sensitive orders in before hand! All orders and support submitted during this week will be handled beginning Monday July 11th.
We hope you all have a safe and relaxing holiday and we look forward to hitting the ground running when we return!
It's been a few long days in the making but our upgraded website is now live and accepting orders!
All user accounts and order history have transferred over.
Right now there are a few odds and ends that need tweaking but 95% of the website is up and operational. If you notice something acting a little funny let us know about it and we will also be in the process of getting things up to 100%.Thank you for your patience during our downtime!
NEAFP will be launching an Alpaca Store Locator so people can find local farms and shops in their community that carry our U.S. Grown, U.S. Made Alpaca Products. Each year NEAFP receives 1,000's of inquiries from people across the country (and beyond) looking for our products at the retail level so this is a great way to promote your store and drive business to your doorstep.
We wanted to give everyone a heads up that our website will be going down on June 26th for scheduled maintenance and an upgrade.
The upgrade process should take 6 to 8 hours in total.
All user accounts will be transferring over to the new website, the only thing that may be lost is everyone's saved shopping carts.
To avoid any loss, we are encouraging everyone to checkout with their saved carts before June 26th.
Snowflake Earflap Beanies are officially back in stock with an updated look for 2016. This year we used our SURI Alpaca blend yarn for the base of the hat and added splashes of color for the snowflake design. They are available now and ready to ship so check them out!
Back in stock on the website: