“If you build it, they will come (if they know about it!)”
- Field of Dreams/Sean Riley
Event planning on the Farm can take on a life of its own but it’s important to put just as much effort into marketing as you do planning and preparing for it. After all - if a tree falls in the forest and there isn't anyone there to hear it, does it actually make a sound?
In this case - the barnyards are clean, the alpaca products are priced, the alpaca selfie booth is setup and the free popcorn is popping - but if there isn’t anyone there to appreciate it, does it actually make an impact on your business? The answer is NO.
With the growth in web and social media advertising over the last 10 years - many are quick to focus solely on these forms of new, hip outreach methods. Although they can certainly help you promote your farm, business, and finished products - sometimes they fall short when advertising events in “meatspace.”
Here are some tried and true “Old School” methods of helping spread the word about your upcoming Farm Event or Open House!
USPS Every Door Direct Mailing - Sending out event postcards using USPS’s services to your neighborhood and beyond is a great, cost effective way to ensure your neighbors and friends know about your upcoming alpaca event. Target your entire town, zip code, or even specific mailing routes to pinpoint your target audience.
Event Flyers @ Local Businesses - Talk to your local businesses and community centers that reach a similar audience to your target demographics. Event Flyers displayed at businesses with solid foot traffic are a great way to get the word out - just be sure to include a big beautiful photo of your cutest alpacas to make it irresistible! Think breweries, breakfast places, fast casual lunch spots, coffee shops, your favorite bar, the local YMCA, youth center, or place of worship.
Co-Marketing with other Vendors - Bringing in other local vendors with similar, non competing products is a great way to help spread the word about your upcoming event. Established vendors will promote to their customer bases and audience to help bring foot traffic. They also will round out the offerings available at the farm event, making people feel it’s something that can’t be missed! You already have your favorite vendor friends that you see each week at the pop up markets - invite them to vend along side the alpacas on the farm!
Signs - You found out about neighbor Tom’s recent Yard Sale by seeing his handwritten sign posted up, now let Tom know about your alpaca event by utilizing the same method. Take it to next level by putting together a large poster or lawn sign and having them printed. Make sure it’s readable from a distance, has the most important information on it, and include your alpacas for their brand recognition.
Radio Ads - Radio Ads are often an overlooked “oldschool” form of advertising that in recent years has become more affordable and surprisingly effective, especially in more rural parts of the country. Contact your local radio stations that resonate with your audience to learn about what they offer and their pricing structure.
Local Media / Newspaper Articles - Many local media outlets and newspapers are always looking for fun upcoming events they can share with their audience, especially a family friendly event like an Open House on the Alpaca Farm. Put together a quick press release with all the most important information and reach out to your local media outlets, many of which will display your event free of charge in their Upcoming Events section. This may even lead to local news coverage coming out and showcasing your event which can result in a huge influx of visitors!
Word of Mouth - Your best, most loyal customers are your greatest resource in helping to spread the word about an upcoming event. Use your email list and social media posts to let your biggest fans know what’s going on at the farm. You can also offer a small incentive for people to bring their friends and family: Bring a friend and get entered into our Alpaca Sock Raffle Giveaway!
As with any form of advertising, be sure to ask your visitors how they heard
about the event! With so many different avenues available to reach your audience, it's more
important than ever to have your finger on the pulse of what works and what doesn't. You
want each dollar spent in advertising to give your business the very best bang for your buck!
NEAFP will be closed Monday September 3rd and back in the saddle on Tuesday.
We hope you all have a safe and relaxing long weekend, Thank you!
We are excited to officially announce a brand new Bulky Weight Knitter's Yarn! This new yarn is made from 100% all Natural fibers - all grown by U.S. farms!
This new All Natural Bulky Weight Knitter's Yarn is made using U.S. Grown Alpaca blended with U.S. Merino Wool. It's soft, warm, and cozy and the bulky sized yarn is great for your quick knitting projects!
After sharing with our knitting friends for test projects, the comments are: Buttery Soft, Smooth, Consistent, Bright, & great for finishing up a pattern fast.
Skeins are 3.5 oz and approximately 105-110 yards each. This yarn is a 3 ply, giving it strength and consistency making it versatile for a wide range of knitting projects.
Contents: 70% US Alpaca, 30% US Merino
Needle Size: 9-11
We are excited to begin using Chat as a new customer support channel. We've activated it on the website now and will be testing it over the coming weeks. We believe this is a great way to help answer questions and solve problems in real time during our normal office hours.
The Chat / Message Icon appears at the bottom right corner of every page on our website. Click on that to send us a message or start an online chat (when someone is available!). As we test through the work flow of offering chat, we plan to also add a knowledge base to help answer the most common questions.
If we happen to be away at that moment - you can still use it to send us a regular support message and we will get back to you ASAP!
We are excited to announce our Summer Stock Up Sale is officially live! Now is the time to start getting ready for the fast approaching busy season! We are offering Free Shipping on large orders as well as offering select discounts on a handful of products!
Receive a Free Tree Display Stand when you purchase $100 or more of products
out of our brand new Gift & Accessories Category!
Our Summer Stock Up Sale will run until the end of August so now is the time
to get stocked up for the quickly approaching Fall Season!
Sale Ends August 31st, 2018
Our new Alpaca Slouch Beanie has been a long time in the making! We've taken some of our softest U.S. Grown Alpaca and used it to create this unique and modern knit hat. The slouch beanie has that stylish loose look on the top while still keeping your head warm in a wide range of conditions. The headband area features a microfleece lining, keeping the hat snug on your head and blocking wind on your forehead, ears, and neck. The top of the hat stays loose and breathable so you don't get too hot while staying active in the great outdoors. We've designed this hat in house from the ground up to be as stylish as it is warm and cozy and we couldn't be happier with the results!
The hat features our new "Mountain Eve" knit pattern using naturally colored alpaca yarn to create the contrasting design.
Over the years many farms and retailers have asked for quality alpaca keepsakes they can offer in addition to our existing U.S. Alpaca clothing and accessories.
We wanted to offer items that resonated with our values while providing unique, one of a kind products that help promote your growing business and the alpaca brand as a whole. As alpaca's brand awareness increases with the general consumer, more people are looking for fun and unique ways to take home a little slice of the alpaca pie.
We are excited to introduce these new offerings: Alpaca Gifts and Accessories, most of which can be custom laser engraved with your farm, business, motto, or anything else you can dream of!
Our initial offerings include Keychains, Ornaments, Wood Buttons, Hat Pins, Coasters, & Magnets
LOVE Alpaca Keychain - Customizable | LOVE Alpaca Mandala Magnet
By having the ability to design, prototype, and produce a vast majority of these products in house we plan to be consistently adding new and exciting items to this category.
LOVE Alpaca Hat Pins LOVE Alpaca Nesting Ornaments - Customizable
Due to us producing and engraving these new products on demand in house, we don't know how long the queue will get when we get into our busy Fall and Winter seasons. Current production turn around is just 3 to 5 days, even for custom engrave orders, so now is a great time to check these new items out and get your order in the queue!
P.S. Have a product idea for our new Gift and Accessory category? I'd love to hear about it, click here to email us!
NEAFP's mill and office will be closed for our annual 4th of July Summer Break.
We will be closed Friday June 30th
and re-opening Monday July 9th.
If you have a time sensitive order or an event coming up be sure to place your order the week prior to shutdown so we can make sure it get's on it's way to you!
We hope you all have a safe (& relaxing 4th of July!) - Thank you!
We are all channeling our inner yogi and finding the balance between last year's busy season and ramping up inventory for the upcoming season!
In the last few weeks many of our staples in various sizes and colors are beginning to finish up and replenish on the website. To see the inventory levels available in each item, size, and color be sure to head over to our Inventory and Production Page (requires account login to view).
Here are a few items that have started to hit the shelves:
Be sure to keep your eyes peeled on the Inventory and Production page to stay in the loop as more things finish up in manufacture and hit the shelves!
As we ramp up production of our alpaca product staples
we've begun to list some 2nd Quality Sock Closeouts!
These are all perfectly functional with just some slight knitting defects
making them less than 1st quality.
As always there are limited quantities available - get them while available!
Although it may not feel like it, Spring is just around the corner and to help usher in the warmer weather we are excited to add a new color to our BOLD Survival Socks.
Available now in both Medium and Large sizes!
The New England Alpaca Owners & Breeders Association has their NEAOBA Socks available @ Wholesale pricing to their members! This year NEAFP collected fiber from New England alpaca farms and did a custom run of socks using all New England grown fiber. These socks are Made in New England with New England Grown Alpaca!
NEAOBA members can purchase the socks through the NEAOBA site here!!!
NEAFP will be closed from 12pm Friday December 23rd until Wednesday December 28th @ 8am for our Christmas Break.
We will also be closing for New Years on 12pm Friday December 30th until 8am Tuesday January 3rd.
Thank you for an amazing year for all things U.S. Alpaca!!!
NEAFP will be closed Thursday Nov. 23rd and Friday Nov. 24th for our annual Thanksgiving holiday break.
We will be back at the mill on Monday Nov. 27th and will begin shipping out all orders that came in over the break in the order they were submitted.
The Holiday Sales rush is officially here and we are experiencing an extremely high volume of orders coming in for immediate shipment. We are working to stay on top of the queue but please plan for your order to take an extra business day (2 extra in extreme cases) for your order to process and ship out.
All orders are shipping out in the order in which they are placed so if you have a time sensitive order, the best way to ensure that it reaches you in time is to place it as soon as possible.
For the time being both USPS and UPS are on schedule for deliveries. We will keep an eye on both, if USPS or UPS starts to have delayed shipments we may remove that shipping option to ensure your packages are reaching you in a timely fashion.
UPS Ground Transit Map
USPS Priority Transit Map
Due to how USPS handles packages, please add 1 to 2 extra days to these estimates.
Starting with some of the softest alpaca fiber grown on U.S. Farms, we've created an heirloom quality cable patterned baby blanket. Perfectly sized to wrap your little loved ones up into a comfy bundle, helping them doze off in to dreamland. Soft, warm, and cozy, just like the alpaca themselves - a perfect gift for the new baby in the family.
Available now at both Fiber and Wholesale price points!
We started offering our BOLD Survival Socks in 2014 and over the years we have had a tremendous amount of requests for the Size Large to be available in Purple. We are happy to announce that starting today Purple in size Large is officially available and ready to ship!
(P.S. - More BOLD Survival - Size Mediums are just around the corner!)
To help celebrate and announce the new color option, we rounded up the Boys of NEAFP to show off the new socks!